As a designer, I’m intrigued by people’s motivation to buy a travel bag or briefcase. What trends are truly influential? For example, each year Pantone names their color of year. Tangerine, Orchid, and now Marsala has each been heralded as an annual winner.
You’ll see various manufacturers take off with their own version of these latest hues. Just yesterday my wife picked up an orange (maybe tangerine?) polka dotted rug at Ikea. It was purchased to complement her paisley pillows of orange, apple green, and, yes, Marsala (apparently the color previously known as burgundy). Certainly color has an expiration date. Avocado and rust scream the 70s while teal and mauve are just so 80s.
When it comes to a briefcase or travel bag, does color matter? More importantly, does it matter to you? Do you tend to stick to basic neutrals when it comes to your accessories or do you like to adopt what is trending today? Even that is a complicated question as many of remember when red was proclaimed the “new neutral.”
As I continue blogging, I’d like this to become a dialogue between you, my potential consumer, and me. So, here it goes: